Recessions don’t kill businesses.
A lack of sales during a recession does.
So, how do we weather any potential market shifts? Learn the fundamentals of business ownership. These are distinctly different from the fundamental skills of the service you provide (design, coaching, etc)
Top of the list of business fundamentals (imo), is sales fundamentals. Here’s the good news— The business you already have is your greatest asset for learning the fundamentals of sales and future-proofing your success.
If you have a validated offer, you have the perfect opportunity to practice and master the fundamentals of sales—the same fundamentals that will carry you through any market shift.
🚨 If your sales are going well, but you don’t know why—I’m talking to you.🚨 If you have no consistent process and no way to track what’s working—I’m talking to you too.
Because knowing WHY your business works is the key to making sure it (and you) keeps working.
Whether a market shift means that you need to shift offerings, niches, industries, these fundamentals will be the same wherever you go. |
Small Axe Ideal Client Highlight Are you, or someone you know, having way more “great initial conversations” and a lot fewer “new client onboarding meetings”? We should talk
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Here’s an example: Every sale follows the same process—whether you're selling sneakers at the mall or $250 million utility contract.
The difference between these two types of sale? Time and complexity.
🔍 Discovery:🛍️ Mall: "Hey, what are you looking for today?" (Seconds)⚡ Utility: At least 1 full discovery call -potentially more (Hours - Weeks)
🎤 Presentation:🛍️ Mall: "You'll love this for the stitching/color/feel! Give them a try" (Seconds)⚡ Utility: Multiple meetings, site visits, deep dives (Weeks to Months)
💰 Pricing:🛍️ Mall: Price is on the box (Instant)⚡ Utility: Scoping, negotiation, stakeholder feedback (Weeks to Months)
📝 Procurement:🛍️ Mall: Swipe the card, and done (Seconds)⚡ Utility: Contract reviews, approvals, invoicing (Months)
No matter what business you’re in, understanding the fundamentals of the sales process (and components that every sale shares) is always going to be necessary for sustainable success.
I help people understand the fundamentals that will keep them self-employed for the long-haul. |
