The Clarity Program
An adaptable sales training built for tangible outcomes. Offering practical training and immediate application of the core skills, systems and habits that yield repeatable sales success.
If you want to build the foundational skills that will help you hit your revenue goals in any market, this program is for you.
You don’t need more leads. You need to sell better.
You work so hard to bring in leads. Rather than putting in more hours marketing/prospecting, why not just close more of the leads that you already worked so hard to get?
You have a lot of untapped potential in your CRM and existing pipeline. Learning how to reliably close more than just the “red hot leads” that come your way ready to buy, is the fastest way to see jumps in revenue.
No extra work, just improving the quality of the work you’re already doing.
Holistic improvement requires holistic support
The Clarity Program trains you on the holistic process that you need to turn more leads and contacts into clients. The program follows my Path to Closed Framework as our roadmap. This framework builds your skills, habits and systems.
Skills
-
Organization: Must-have organizational systems to close more
-
Discovery: Strategies to set the foundation of each deal
-
Objections: Formulas to navigate hesitation and move forward
-
Presentation: Framework to make compelling sales decks
-
Pricing: Strategies to limit sticker shock and ghosting
-
Pipeline Management: Process to actively guide deals to close
Habits
-
Daily Pipeline Engagement/Nurture
-
Annual/ Quarterly Forecasting
-
Prospecting Execution
-
Sphere Engagement
Systems
-
Sales Map
-
Weekly Output Dashboard
-
Lead Tracker
-
Opportunity Tracker
What you get in the Clarity Program
Video Lessons
Extensive, masterclass lessons on each aspect of the Path to Closed Framework (45-75min each)
1:1 Workshops
After you’ve had time to practice the new skills on your own, we practice the new skill together. Together, we polish your implementation using real scenarios with real, active opportunities
Homework that actually helps
We don’t leave insights on the shelf to gather dust. We put them right to work! We complete exercises to implement the lessons from the video and improve your process immediately
A Complete Sales System
You walk away knowing what to do, why to do it, and how to do it consistently.
This is for founders with:
-
a validated service/SAAS
-
medium/high-ticket offers
-
at least one live sales call in their sales cycle
-
2+ years in business
-
the desire to run their own sales process well
If you want to understand how your sales process ticks and execute it with confidence, this is built for you.
Not Every Founder Needs This Program
If you’re looking for someone to handle the sales work itself, you’ll get better results from Sales Production.
If you want scripts, shortcuts, or a passive “watch the videos and hope it sticks” experience, this won’t be a good fit.
This program is for founders who want to understand their sales process, improve it, and execute it with confidence.
Investment
Clarity Program
$4,000 one-time payment
Real-life example use case
Think of this program as your sales study guide. For example, when you book a discovery call:
-
watch the video lesson
-
prepare for the call using the homework
-
sharpen your call strategy and execution with the 1:1 live session
With this one-time prep work, you’ll see marked improvement in your performance on this call and do better on every discovery call after that.
Want support on one part of your sales process?
If you don’t need the full Clarity Program, you can zero in on the specific part of your sales process that’s slowing deals down — discovery, objections, pricing, presentations, or pipeline management.
Each session focuses on one area and gives you:
-
The skills and strategies that actually move deals forward
-
The systems that make that stage easier to run
-
Hands-on practice using your real opportunities
A simple way to strengthen your sales process one piece at a time — without committing to the full program.
FAQs
The Clarity Coaching Program is a structured, high-impact process that helps founders build a professional-level sales system with all of the skills, habits, systems needed. It’s the bridge between “I’m winging it” and “I know exactly how to generate pipeline and close with confidence.”
3 major distinctions
-
This program develops the skills that you need to iterate as you go through your career. It helps you understand how sales process in general works. So, when we dial in your current process, you know why and how it works. So, if the market shifts on you, you’ll know how you can build a new system that works in the new environment
-
This training is outcomes-based, structured, practical (meaning that we sharpen your skills on real deals as you are running them) and customized for your business.
-
This program is different from others because it doesn’t focus on discreet scripts and mindsets, but the overarching skills, habits and systems that yield sustainable success
-
Being naturally “good at sales” is a myth. Good sales people are developed through intentional practice of the core skills and deep understanding of the holistic system that they are running. This program is designed for founders who don’t identify as salespeople. You’ll learn a consultative sales approach rooted in clarity and honesty—not pressure tactics. The goal is confidence and consistency, not just charisma. By the end, you’ll know exactly how to lead sales conversations in a way that feels natural, grounded, and ethical.
I’d recommend dedicating 1-2 hours/ section. You can take on each section as they become relevant in you business. You can think of this program like your study guide to practice each step of your sales process before you do it with a customer. So, When you book a discovery call:
-
watch the video lesson
-
prepare for the call using the homework
-
sharpen your call strategy and execution with the 1:1 live session
The program is intentionally designed to fit around your existing business, not overwhelm it. You’ll implement in small, focused steps that build your sales infrastructure while still running your day-to-day.
-
The biggest result is clarity—knowing exactly what to do, what to say, and what to track to move your sales forward. Beyond that, founders typically report sharper discovery conversations, clearer messaging, cleaner pipelines, and faster deal movement. If you follow the program, you’ll leave with a repeatable sales process, stronger close rates, and a more predictable revenue engine.
"All the work we did with when and how to reach out to people, and your incredible tip on KEEP FOLLOWING UP is finally paying off and cash flow freakouts are becoming a thing of the past.
I can't thank you enough!!"
– Sophia O'Neal, Ignore No More
"I started a consulting business this year, and didn't know the first thing about sales.
I didn't have time to comb through random online resources to learn about the sales process - Brandon's offering was the perfect solution. Not to mention that I got customized training for my business! Thanks to Brandon, I was able to connect the dots between the "sales experience" I didn't know I had, and the opportunities I was missing to land more clients. Thank you Brandon!!"
– Emily DiLeo, The Current
"I have participated in a couple of workshops led by Brandon on sales and they were so good.
Brandon is masterful at making selling feel easy and genuine. I’m a big fan!"
– Janna Carlson
"Before connecting with Brandon, our business was at a crossroads.
Although it had existed for over twenty years, it was doing well, but we had no strategic sales efforts in place and didn't have the resources to hire a dedicated salesperson. We felt stuck.
Meeting with Brandon was like a breath of fresh air for our business. In our coaching call, he helped us understand how we could leverage what we currently have. He gave us a great strategy for contacting our current contact list. He helped us outline exactly what to say and with what cadence we should contact them. He also helped us identify technology tools that we could use to make this accessible to our current team. He helped us set goals and how to be realistic about our sales process, even without a salesperson. After meeting with Brandon, I feel much more confident that we can take on sales and we can do it strategically and it will help our bottom line. Thanks, Brandon!"
– Pame Barba