Your keys to sales success
B2B founders struggle with cashflow freak-outs because they don’t have the time to define and run a professional-level sales system. A clear process and impeccable done-for-you execution are your keys to unlocking consistent and growing revenue.
If you want to stop:
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Feeling financially unstable year after year
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Pouring hours into new revenue generation ideas that yield no results
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Bumping up against your revenue plateau
Then Sales Production is your solution.
Controlling how the business makes money is at the core of creating the business you envision.
Whether your goal is:
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Making more profit
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Growing your team
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Working less
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Adding new offerings
Your results will be mostly luck if the ‘how’ of revenue generation is unknown, out of control or inconsistent — and luck runs out from time to time.
A strong sales engine requires:
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Consistent outbound and new-contact nurture
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Weekly follow-up with every warm opportunity
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Deal planning, updating, and next-step strategy
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Proactive reminders to keep prospects moving
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Call prep, research, and deck development
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Re-engagement campaigns for “maybe later” leads
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Expansion planning for current clients
Do you have the time to do all of this and run your business effectively? If not, let me take care of all of that for you.
The system behind consistent, controllable revenue
This is the backbone of Sales Production: a repeatable system, precise execution, and the skills to stay in control of your pipeline.
Streamline
I use my Path to Closed framework to develop each business’s rinse-and-repeat system for engaging their audience, converting contacts into conversations and closing them.
Execute
I take all of the sales activities that are crucial for success, but outside of the limits of your time or expertise to ensure that the (currently) overwhelming pipeline management activities are completed expertly and with fidelity.
Educate
All clients are offered my 1:1 training program so that they can understand the methods I employ to manage their pipeline. This gives autonomy to founders who might want to take back responsibilities or hire full-time support.
After working with me, B2B founders experience consistent, controllable sales growth without the stress.
As a result of Sales Production, founders have repeatable process, skillset and toolkit that allows them to close higher volume of revenue.
Trusted by founders
Hey, there. My name is Ben Mosior. I run a small business that does leadership development for teams. I help leaders build the skills they need in order to help their teams do strategy work, design, intentional projects, things like that. And before I started working with Brandon, I didn't have a sales process. I just kind of got some leads in the door and then winged it from there. But when I started working with Brandon, we started developing that sales process. We started learning how to cultivate the opportunities, careful questions, finding the ways where we can help the people on the call and helping them see that we can help them and set it all up so that Brandon can help us close. Brandon helped us set up sales slide decks, figure out Personas to sell, to figure out the offering structure, which was huge. I didn't even know how to set that up. He had this whole system for us. We walked through it together. It was great. And what we've come out with the other end with is just certainty about how we're going to run the sales process. And now all I have to do is focused on bringing in those leads that we need, and then the rest of it just kind of handles itself. So. Couldn't have done that without Brandon. And I highly recommend him. If you are on the fence about working with him, I just have to say, just go for it, because Brandon will hold your hand the whole way through the process. He can help you, just like he helped me. All right, that's all I've got to say. Super recommend Brandon Rush and appreciate all the help he's given us in setting up our sales process.
What Happens Next
1. Book an intro call
We’ll talk through your goals, bottlenecks, and what’s currently working (or not).
2. Hold a process audit
I assess your entire sales engine — what you’re doing, not doing, and what you should be doing. You’ll get clarity + a scoped quote
3. Start producing consistent revenue
We begin working together and move deals forward with a professional-grade process.
Sample scope of work would include but would not be limited to:
New contact nurture campaigns
Weekly follow up with all leads and qualified opportunities
Weekly opportunity planning and updating
Frequent reminders to prospects to convert calls
Background call prep
Monthly/Quarterly opportunity re-engagement campaigns
Current client expansion planning
"Brandon helps you add nuance to your sales process that you can't find anywhere else.
Brandon helps you add nuance to your sales process that you can't find anywhere else. He asks the right questions to make sure he's providing insight that's 100% valuable and not cookie-cutter. He gave me so much clarity to my sales process and I can't wait to test it all out."
– Melissa Esmeralda
"We knew that our sales team was going to be short-handed, and the list of ongoing activities required to move our sales priorities forward was long.
Having Small Axe support us on the full deal life cycle allowed us to not just keep pace with our task list, but actually progress in better organizing and defining the work. The guidance and second-seat assistance that Brandon provided helped us significantly increase the number of deals we were touching every single week. With his help, we have rewired our processes so that we are more proactive, giving our relationships with potential clients more, and more effective, time."
– Scott Frazier
"My existing sales structure has worked to this point in business, which I'm grateful for, but I know that what has gotten me to this point won't get me to where I want to go.
It was extremely helpful to have Brandon's outside perspective and sales expertise to bring fresh ideas that will build my pipeline for the future while feeling aligned with my business. (No ick tactics included.) I highly recommend working with him!"
– Emily Paulsen
"I started a consulting business this year, and didn't know the first thing about sales.
I didn't have time to comb through random online resources to learn about the sales process - Brandon's offering was the perfect solution. Not to mention that I got customized training for my business! Thanks to Brandon, I was able to connect the dots between the "sales experience" I didn't know I had, and the opportunities I was missing to land more clients. Thank you Brandon!!"
– Emily DiLeo
FAQs
Sales Production is a custom offering where I, personally, manage all of the behind-the-scenes tasks that make your sales process work, but most founders don’t have the time or expertise to execute. Sales Production tasks include, but are not limited to:
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New contact nurture campaigns (the intentional outbound work that goes into converting a contact into a lead)
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Weekly follow up with all leads and qualified opportunities (that might be 10+ accounts/week)
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Weekly opportunity planning and updating (call recording reviews, deal matrix updating, next steps strategy, etc)
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Frequent reminders to prospects to convert calls (reminder of calls, reminder of their next steps/to-dos)
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Background call prep (call strategy, decks, resource development)
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Monthly/Quarterly opportunity re-engagement campaigns (checking back in on the “maybe later” leads)
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Current client expansion planning
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Sales Production is the service that founders use before they are ready to hire a full time rep.
They might not have the funding to hire, might not have the systems to onboard and train a new hire, or might not want fully hand off their business’s sales process.
2 reasons:
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It’s much easier to collaborate with a founder when they have the pre-requisite training to see the process as an expert does and speak the “sales language”.
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I want my clients to have maximum autonomy. That means that I want them to be good at sales in their own right so that they aren’t tethered to me to see positive outcomes. With training, they can onboard a full time sales rep, if they’d like. They can hire out other work in the business and take full responsibility for sales tasks again. This is a service that makes sense to invest in because it puts you in a better position to move forward no matter what you’re next steps will look like
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This is the best fit for founders who don’t have the time to wait for coaching to have an effect or the time to run the system once they understand it.
Coaching has a lag time before you see real results. You have to not only learn the skill but master it. In the meantime, you’ll lose opportunities while you develop your expertise.
Hiring has a big price tag and substantial risk (firing is a headache, brand/values alignment will make/break a hire). Sales Production offers just the support that you need with flexible scope and renewal options. You can ramp up or down the amount of hours you book, re-assess the service each quarter before renewal, change the scope of the Sales Production service at any time.
