Brandon Rush

You’re booking clients through referrals. It’s working — but it also feels… fragile. You don’t want to cold call or spam strangers. But you’re not sure what else to do. You’ve scoured the internet looking for solutions and all you can find are growth bro’s telling you that you have  to:  cold call   cold email   cold DM. In order to have control over your lead gen.  Don’t listen to them! Hit them with the Dwight “false” meme and move on. I know the narrative is getting through, though....

Finding the right tone to take in a sales conversation can feel like walking on a tight rope. You can’t to be too pushy because it feels gross and no one likes to be hard sold. But you can’t be too passive because then you’ll just waste everyone’s time. We don’t talk enough about how annoying  it is to talk to a business owner that’s too passive on the sales call. I, unfortunately, just had this experience. So, I’ll tell you just how negative of a client experience being overly passive on a...

A huge mistake that entrepreneurs make is thinking that discovery is done when the "discovery stage” is complete. Don’t make this mistake.  Discovery. Never. Ends .   Small Axe Ideal Client Highlight Have you lost a client and are currently struggling to replace them? We should talk   It's the thread that runs through the entire sales process, from the first conversation to the final close.   At the start of a deal, the key question you and your prospect need to answer is:   “Why do you need...