How often to reach out to leads
- Oct 16, 2025
- 1 min read
Updated: Dec 4, 2025
So, you’ve got a lead. You're having a great call and they say they need 4 weeks to talk to their team and get back to you with next steps.
How do you proceed?
This is what I would recommend:
Have next step booked and on the calendar with a shared calendar invite (right away)
Confirm their next steps and responsibilities via email (within 24 hours)
Maintain emotional proximity (newsletter on this coming soon!) by sharing value every 5-7 days.
Pause here! This is key:
If you’re out of sight, you are most likely out of mind. Stay top of mind and cement yourself as a professional/expert by sharing valuable content when there’s no “work” to discuss. Unless you won’t be meeting for another 2+ months, you should be in their inbox every 7-10 days at the least.
Message them 4 days in advance to confirm agenda and agreed upon next steps
Message 24 hours in advance to confirm time and meeting location
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Try these out and I bet you’ll have a better pulse of where your opportunities stands, you’ll be chasing prospects way less and you’ll be getting ghosted way less too!
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