Where are you losing leads?
- Brandon Rush
- Oct 16, 2025
- 1 min read
Updated: Dec 4, 2025
Think of your sales process like booking a cross-country flight.
You're trying to get from point A to point F.
Most B2B service providers (unintentionally) take a route with layovers at B, C, D, and E before finally arriving at F.
What's the problem? Along the way, they either lose leads during the layovers or exhaust themselves by the time they reach the destination.
The image below shows where you might be losing leads in your sales process.
Long story short...
Small Axe Ideal Client Highlight
Have you lost a client and are currently struggling to replace them?
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